Joining The Data

Today we aimed to look at the branding and colour palettes that we aimed to use for Airen our design solution for the EPA and Intel. We examined a number of colour palettes using mood boards and Adobe Colour Palette Selection. We aimed to find a soft colour palette which would also work nicely with the EPA's existing overall branding. We found a nice palette which would wok in this way called pear fizz shown below:

From here, we were able to begin Logo design and Avatar development for our online persona and twitter touchpoint to the project. 

We played around with a number of fonts and colours for both the Avatar and the online persona. Shown below is Airen our online Avatar:

Incorporated into his design is the EPA logo and he is modelled off the sign for an information point. We kept within our colour palette in our design and tried to keep a friendly quirky appearance overall.

The logo we chose to go with also incorporated Airen our little avatar and is shown below. This will be the branding for our final product.