Joining The Data

A class blog documenting our college project.

Creating Personas


Creating teams of two, we dispersed ourselves around Dublin City to conduct interviews on the topic of Air Quality. We were able to go to over ten locations, all giving a different view on AQ, as some areas would have a perception of having cleaner air than others. As a collective we were able to conduct 95 interviews, each giving profound insights that were able to clearly guide our decision making.
We came back to the studio and unpacked each interview onto sticky-notes and filled each other in on what we found useful. We then created five blank persona templates with a title over each.

1- Rural Persona
2- Urban Persona
3- Negative Persona
4- Vulnerable Persona
5- Parent

We then picked quotes and insights from all 95 interviews that we unpacked on sticky-notes on the studio wall and placed the relevant ones into the persona template that seemed to fit. Through this process we were able to create fake profiles that represented all interviewees in just five personas. We then gave each persona a story and personality

1- Rural Persona - Michael and Mary, 50's, B+B owners. Living in Enniscorthy

2- Urban Persona - Stephen, mid 20's, Designer. Living in Dublin City

3- Negative Persona - Tony, mid 50's, Mid Level Manager. Living in Blanchardstown

4- Vulnerable Persona - Claire, 20's, Graduate. Living Ranelagh

5- Parent - Karen, 40's, Nurse. Living in Greystones

Stephen
From these personas, we can now work on concept ideas and work off the personalities we have created as a group.

Research Presentation

Our week and a half of research culminated in a 2 hour presentation on Friday morning. This presentation was delivered to five industry members connected to the project, with representative from Dublin City Council, Intel and the Environmental Protection Agency present. Over the week leading up to this presentation, areas of discussion had been divided between the team and the room was prepared to showcase all the work we had completed up until this point. 


The running order and speakers were decided on between the class and a breakout activity was organised for the end of the presentation. For the breakout activity it was decided that we would discuss our key insights that had been gathered up until that point and conduct a SWOT analysis with industry members, in order to gain valuable feedback on our themes and insights and to identify areas we may have overlooked previously. 


The presentation ran smoothly and we feel that the large volume of work we completed over the initial research phase was highlighted and properly presented to our clients. Thankfully the SWOT analysis conducted as part of our breakout session ran smoothly and allowed us to gather some extremely rich feedback on our five themes. It became clear to us while conducting this exercise which themes has more potential in relation to our brief. 


This presentation as a whole allowed us to receive massively helpful feedback related to all the work we had completed and the direction we were taking with our themes and insights. We will be coming together again on Monday morning to unpack all the feedback received throughout this presentation and to begin working on initial concepts.

Trip to Enniscorthy, Co. Wexford


Field trip to Enniscorthy, Co. Wexford. 

         At 9am on a sunny Wednesday morning, five out of our Interaction Design team boarded a bus from the National College of Art and Design and headed south, Co. Wexford bound. The destination was Enniscorthy and the objective was to get the rural populations perspective on air quality. In addition to collecting the general publics ideas around air pollution, our team had arranged to view a mobile EPA (European Environment Protection Agency) monitoring station, which has been carrying out long-term readings within the town for the past 12 months.



The mobile monitoring station

         We arrived at the EPA station close to 11am and Patrick Malone greeted us. Patrick took us through the operation in Enniscorthy and how the monitoring works. We were given access to the monitoring station, Patrick was very helpful to allow us to document our visit and to briefly take us through what the different pieces of equipment were doing inside. Patrick informed us that this station was initially intended to be moved to different locations on a more regular basis, but as of recently the EPA have been implementing more lengthy reads (this trailer has been stationary for 12 months). This is due to a number of variables, there is a difficulty to find safe and discrete areas to house the trailer, also the costs involved with moving an operation (the trailer needs access to a power supply) and local politics plays a large role which makes the EPA’s job harder, as they aim is to give an adequate evaluation of the nations air quality.

Capturing the action as we tour the station
       There were a number of very interesting insights that came from our discussion with Patrick. It is reported that the air quality in the rural town of Enniscorthy is actually worse then the city area of Dublin. The biggest contributor to this startling result is due to inefficient household burning. Enniscorthy County Council have put together a request to enter the smokey coal ban regions, even though they fall short of the required population value of 15,000 people. By Irish standards, this drop in the quality of air compared to Dublin may also be reflected in the geography of the town, it is further from the coast and situated in a low valley which prevents a smooth flow of air to pass freely. Patrick reassured us that by CAFE Directives standards, Enniscorthy annually is still not near the point of having to react significantly to improve the air quality.

Patrick taking us through the different instruments and equipment
     Another key insight that came from this very helpful talk, was the EPA’s hope to engage the public more on the topic of air quality. Using Citizen Science initiatives, EPA have aims to actively involve communities to generate more talk around the subject. Although a lot of the technology for home monitoring is not at the standard currently for professional and reliable results, these methods are good ways of broadcasting the topic.

      Once we had completed our visit of the EPA monitoring station, there was a quick spot of lunch and then we emerged ready for some in the wild interviews. We decided to divide into groups of 2 pairs and a single. We positioned ourselves on the main street, which ran directly from Market Square. We stayed within close distance of one another, which enabled to to move freely between groups. We hoped that there would be 2 people to cover each interview, one who would direct the conversation and one note taker.  
Lunch time for the team
       In all there were 26 interviews conducted in Enniscorthy. These provided us with some key results on the perception of the air in the town and the general thoughts on Air Quality. These interviews juxtaposed with the facts obtained from Patrick of the EPA showed up some very interesting insights into the misconceptions surrounding the subject.

Carrying out interviews on high street

We returned to Dublin returned to Dublin to make sense of the Data.......



'In the Wild' Interviews & Preparing for Friday

On Tuesday we broke off into groups of 2, forming 5 groups to go out interview the public. Before we went out into the wild, the class researched some people or locations that we wanted to target in order to cover a quite wide demographic. That is, we wanted to include expecting mothers to families with young kids who would be most vulnerable to air pollution, cyclists who would be outside a lot, people inside inner Dublin City and people in the outer parts of Dublin, rural Ireland (for which a trip is scheduled on another day) and also professionals within the air quality areas, to name a few.

Majority of the day was spent 'out in the wild' where everyone got a lot of really good insightful interviews. The reason behind these interviews is that we wanted to find out what the public know about air pollution, if anything, whether it affects them or someone they know, would they do anything to help improve the air quality if they knew it affected their health etc. 

Myself and Billy came across some people who knew nothing about this problem and we also came across people who knew a lot, some having grown up before the Smoky Coal Ban in Dublin. Along with the rest of the class we got great insights that would help us develop the personas. It's also very helpful for our project to know what the public's thoughts are.. it might end up being something that they might want to or maybe not want to use. 

Altogether we managed to interview over 50 people within Dublin.

The second part of the 'in the wild' research is going to Enniscorthy. Half the class are talking a trip down there where a meeting is planned with Patrick from the EPA. They will also get a chance to speak to some of the locals so we would get an insight from people in rural Ireland, and what their thoughts are about air quality in Ireland.

The half that stayed in Dublin did some more user interviews, interviewed Martin Fitzgerald and Barbara O'Leary from the Dublin City Council, started working on the presentation for Friday and also started getting the studio ready for the visit.


Data

Overview
As a group allocated to research in the domain of Data we initially met to split the area in to three distinct areas.

The first area was Data acquisition. This involved researching how the EPA gather the data and understanding the different forms and formats of data that is available around Air Quality. Data analytics was focused primarily on understanding what is required to analyse the data. This lead to understanding how the data should be validated, what trends can be identified, etc. The third area was Data Action. In this area we would investigate Data visualisation, actioning the data and what processes or toolkits are available to work with data.

Data Acquisition
The first are looked at in Data acquisition was to detail and document the different datasets that the EPA were gathering. We were keen to start breaking down what was available for us to work with. The approach taken here was to create a spreadsheet with each of the data resources listed and some metadata against each item.

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With each resource we focused on the following areas:

Name: This is the name of the pollutant being measured.

Abstract/Description: This is the background of why the pollutant is being measured. Here we can see what european directives are involved and any meaningful health impacts.

URL: This is the live URL of the resource on the EPA site

Start Date: When the EPA started recording this data

Lineage: This section covers any background information or causes for the data to be recorded.

Frequency: This details the frequency of the data collected.

Unit: We detail out the unit of measurement for the data.

High risk individuals: Lists people in the public most at risk from specific pollutants.

Impacts: Details the health impacts of specific pollutants.

The next area of research focused on the area of citizen data collection. We were keen to research what guidelines are available for potential users, what kits or arduino projects are our there and what potential pitfalls can surround this area. We were lucky to be able to source a detailed overview by the US EPA foundation on citizen data collection.

Additionally we looked at a few arduino projects that gave some indicators on what sensors are required to collect the data.

Overall a clear picture of the available data and the processes we need to be aware of for data acquisition were now documented and feeding our insights for the project.

Data Analytics

We began by dividing the analytics side of things into a number of areas;
  • The Air Quality Index (AQI)
  • How the AQI relates to health
  • Other forms of distilling/analysing the data other than AQI (if any)
  • Air quality Patterns on daily, weekly, monthly and annual timeframes
  • Air quality trends, how they are identified, measured and logged
  • How air pollution episodes/real world events are captured, logged and linked with data records
  • Why are these specific substances measured
  • What is the process for validating data

The Air Quality Index (AQI) is the most common form that the data takes when being presented to the public and therefore one of the most meaningful to the public. We took a deep dive into the AQI in an effort to understand how the EPA currently analyse and process the data to then deliver it to the public.

Many countries have their own air quality rating system, the majority of which are very similar to the AQI used in Ireland and the United Kingdom. All of these rating systems have a set of air pollution bands which correlate to the health risks of exposure to the measured air. Although the number of bands can differ from country to country (usually 4-6), all bands tend to range from low risk (ie. healthy) to very high risk. As well as this, the number of index values often differ from country to country. It seems to be the case that index value ranges generally fall into one of two categories; 1-10(+)(Ireland, UK, Hong Kong), 0-300/500+(United States, China, India).

Ireland’s AQI seems to be a direct copy of the UK’s AQI.

The UK’s AQI is recommended by the Committee on Medical Effects of Air Pollution (COMEAP). COMEAP provide independent advice to government departments and agencies on how air pollution impacts health. It’s members include a range of specialist fields such as; air quality science, atmospheric chemistry, toxicology, physiology, epidemiology, statistics, pediatrics, cardiology and a lay member to ensure the work of the committee is understandable by the public.

The index is calculated from the concentrations of the above pollutants.

The breakpoints between index values differ per pollutant eg. index 1 is between 0µg/m3 and 33µg/m3 for ozone whereas for nitrogen dioxide, index 1 is between 0µg/m3 and 67µg/m3. While the pollutants are constantly measured, the results are averaged over a certain period of time. These periods also vary between pollutants eg. ozone results are averaged over 8 hours whereas nitrogen dioxide is averaged over 1 hour.

We explored trends and patterns that appear in the levels of the different pollutants of different time periods. The most obvious trends are associated with NO2 variation on a daily basis. This trend is connected to rush hour traffic levels. Seasonal changes to PM and SO2 levels are also possible. There is a strong correlation between PM levels and ambient temperature due to an increase in the burning of solid fuels at home. This is particularly noticeable in rural towns which are not connected to the gas network and may or maynot have the smoky coal ban enforced. We also noticed a weekly trend at the rathmines monitoring station where PM levels increased midweek. While unsure about the reasons for this, we speculate that it may be due to consistent holidays being taken by the public at either side of the weekend. This would reduce PM levels caused by traffic into the city center on these days. Interesting the EPA produce the annual statistics as required by CAFÉ but assessments of seasonal trends or patterns are not done routinely.

We also looked at other ways in which the pollutant measurements in relation to the CAFÉ and WHO limits might be reported on besides those outlined by the CAFÉ/EU. An example of how we did this was to look at the number of days in the year that the pollutant levels at the rathmines station exceeded the CAFÉ or WHO limits. The number of days exceed in the year were as follows.

Number of days the CAFÉ and WHO limits were exceeded in Rathmines in 2014

These results are interesting as they tell a slightly different story to the public than the annual average.

Air pollution episodes seem to be captured and recorded on an ad hoc basis. There doesn’t appear to be a procedure or protocol for capturing real world events that might skew measurements. General events nationally are dealt with by the EPA, while local events are dealt with by the local authorities.

For data validation the EPA follow an annual data processing policy which is based on EU guidance. A flagging system is used to highlight the validity and extent of processing completed. More information on the validation process will be required if this area is to be pursued and explored further.




Data Action

The last area we explored in our research on data was data action or how we should go about using the data. This began with basic research into the nature of data and the terminology of the field as it was new to us. Looking into areas like exploratory data analytics, descriptive statistics and data mining shed insight on what is a complex and multifaceted field.
We paid a visit to the library and found two very useful books to inform us about how people go about taking action to make the data they have acquired and analysed more meaningful.
These books were Visualizing Data by Ben Fry and Data Flow: Visualizing Information in Graphic Design 2 edited by Klanten, Ehman, Bourquin and Tissot.

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Fry outlines seven stages of visualizing data that we feel will be a very useful methodological  framework for us going forward no matter what our design solution.

Acquire: Obtain the data, whether from a file on a disk or a source over a network.

Parse: Provide some structure for the data’s meaning and order it into categories.

Filter: Remove all but the data of interest.

Mine: Apply methods from statistics or data mining as a way to discern patterns or replace the data in a mathematical context.

Represent: Choose a basic visual model, such as a bar graph, list or tree.

Refine: Improve the representation to make it clearer and more visually engaging.

Interact: Add methods for manipulation the data or controlling what features are visible.

He outlines in his book how each set of data has particular display needs and that the purpose to which you will put the data is almost as important as the data itself.

He also tells the designer to constantly question “Why was the data collected, what’s interesting about it, what stories can it tell?” pg

Use as little data as possible, no matter how precious it seems.

Find the smallest amount of data that can still convey something meaningful about the contents of the data set.

Who is your audience? What are their goals when approaching a visualisation? What do they stand to learn? In what way will they use it?

When reading Data Flow: Visualizing Information in Graphic Design 2 edited by Klanten, Ehman, Bourquin and Tissot the message that stood out was that a visualisations function is to facilitate understanding and allow insight rather than provide pretty pictures.

Data.jpg

The distinction is made between information art and data visualization in this sense. Made examples are given that provided us with inspiration in terms of where we might take the data we have been given by the EPA.
Following our research into data and its myriad visual representations we began laying out mood boards of interesting examples of data that might inspire us to have on the wall in the studio. Examples from the Dublin Dashboard as well as others from the Big Bang Data Expo in London we found very interesting and will seek to emulate and improve on when we get to our final design concepts.
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Stakeholder Map

When we sat down to draw up our stakeholder map we decided to map out the stakeholders in terms of primary, secondary and tertiary in terms of being directly or indirectly effected by the eventual design solutions that we may reach.
We colour coded it into pink for members of the civilian population, orange for government bodies with legilative power and green for general industry that could be indirectly effected.
This stakeholder map will be digitised following the feedback we receive on it during our research presentation and placed into our final report as well being constantly consulted as we cater our design solutions to the various stakeholders needs.

Health Research

Health Research


We took a deep dive approach to the research phase of this project brief. Having explored the physical collection methods of data collection, myself and Yana undertook an exploration of the effects of poor air quality and the correlation between that and the negative impacts on health.

We aimed to investigate a number of different areas surrounding health. 

Yana began by looking at a timeline in relation to the types of pollutants we were primarily exposed to throughout the years. This lead further into the types of pollution we are now exposed to and where on our daily routine. The piece (shown below) also showed the physical health impacts and who the most vulnerable exposed people. The piece also looks at the effects of indoor pollution and how lethal some indoor pollutants can be when compared with ambient air quality.



In addition to this, Yana also looked at some inspirational posts from throughout the years in relation to emotive responses relating to health and air pollution. The intention of this was to show and trigger negative health effects and awareness to the public. I have included some examples of these posts below.

 

In addition to this, Billy looked at the physical effects on health and how the different pollutants affect different parts of the body. Billy also looked at what the physical conditions associated with Air Pollution are in terms of their severity and who the vulnerable population are. Billy used some infographics and representations of data to visually represent the health impacts.


Finally, Billy examined the World Health Organisation guidelines from the Global Health Observatory. The document presented some interesting insights into preventative measures including. The health Impacts and the areas to target for impacting change. 

Inspiration

One of the areas as a group we decided to look at were products currently in the market, campaigns or different conceptual approaches to air pollution. The hope was to create inspiration boards that could be used to trigger ideas or use as discussion points in the class. The result was a wide range of approaches. 

Artist interpretation

Sooner Or Later It All Comes Down’ by Via Grafik       How Artists Are Fighting Air Pollution in Beijing    chiu chih's survival kit for the ever-changing planet

The above images are thought provoking and visualised what is sometimes unseen. They are highly emotive and perhaps steps into the realm of speculative design.  It was a good starting point for our inspiration board.

Community Involvement

A Pollution-Tracking Kite in Beijing

This project was really interesting, involving the community and taping into an interested group. Using kites with sensors to track air quality they developed a plan that could be rolled out to out to other interested kite clubs.

Citizen Science

AirCasting

The AirCasting is an open source for collecting and displaying health and environmental data to help citizen scientists and other interested parties. This one of the first projects we found that brought sensors to the public. This concept is a move from the static stations that collect data (check out Yana's blog to learn more) to a more agile approach of collecting data.

Data

Pigeon patrol takes flight to tackle London's air pollution crisis

Sensors also went mobile with the help from pigeons. Dubbed the "Air Pigeon Patrol" the birds were released across London with GPS an pollution sensors strapped to their backs. It made the invisible visble and raised public awareness on teh subject. The results showed high and moderate levels of pollution across the city.

These are just some of the areas we looked to for inspiration. There are so many interesting projects and responses to this topic and can't wait to see our solution.





Countries Researched

Researched various countries to find out the steps they have taken to curb air pollution.
Got an insight about how Industry partnership with local authorities has been an helpful initiative to tackle air pollution issue.

Physical Collection Methods Research

One of the topics my group covered (Billy, Louise and I), was the physical part of collecting the data. This covered everything from setting up a station, calibrating and collecting the data, to sending out an annual report to the EU.

First thing that we did was map out the stations across Ireland that we wanted to cover. We choose at least one station from each of the 4 zones.

Zone A: Dublin (Rathmines & Winetavern)
Zone B: Cork (Glashaboy)
Zone C: Other cities and large towns (Portlaoise)
Zone D: Rural Ireland (Mace Head & Longford)

We sent out emails to each County Council covering the stations in order to find out some more information about them.


We thought it would be best to do out a timeline of how we thought things happened, and hopefully after interviewing Martin from the DCC he might be able to help us fill in the gaps. I think it is important to know at least the basics of the timeline so we, as a class, can understand what happens in each monitoring station, the people or users who are involved in all of the processes could be named and maybe contacted and also for ourselves to better understand of what actually happens.


Billy looked into the physical equipment used in collecting the air and turning that into data. It was quite difficult finding the equipment Irish air monitoring stations use because some of it would be handmade, like using parts of plastic bottles to collect air. He looked at other countries' equipment to give us some idea of what it looks like as well as what the actual stations look like. 



I came across "A Guide for Local Authorities Purchasing Air Quality Monitoring Equipment" that is for the UK. I thought it was a brilliant document that goes through the process of setting up a station, from why a station is needed, what the preferred location is, to a purchasing of equipment checklist and breakdown of rough costs. I took it as that Ireland would have a similar document, maybe not as straight forward but something like it, that helped me understand the timeline process a bit more.

Public Awareness Interviews

After splitting up into smaller work groups, my sub-group chose to work on conducting interviews with the public. We knew it would be important to interview members of the public to gain a better understanding of their existing knowledge about air pollution.

As a group we brainstormed ideas for our questionnaire as a group and wrote a short description to be signed by the participant which could inform them of the project's background and our motivations for conducting the interview.



We chose to include a mix of both open-ended questions which we hoped would allow for easy conversation, and more closed questions about participants knowledge of air pollution, their home heating habits, driving habits etc.

Our first two interviews resulted from talking to other students on campus. One participant knew a good deal about air pollution, while the other had very little knowledge about the subject. One team member interviewed the participant, while another took notes, and the final member photographed the interview.



After conducting these interviews we realised that we needed to also gain more insight into the attitudes and awareness levels of people living in rural areas, in regards to air quality. With this in mind we decided to make a trip to Edenderry, as it seemed to be one of the most accessible towns which was not included in the smoky coal ban. Edenderry was also an interesting location to visit as it is also home to a Bord na Móna power plant.

In Edenderry we found it difficult to talk to people and get them to agree to an interview as the weather was very poor at the time. In the end we managed to complete some long interviews with Edenderry residents. The overall consensus was that air pollution was not felt to be much of an issue in the area. Participants also didn't seem to have any issue with the power plant located near the town, or the traffic that is constantly moving through the main street. All interviewees felt that the air quality found in Edenderry is much better than air in Dublin. 

After returning to NCAD following this excursion we unpacked interview data, and revised the interview document to tailor the questions to a more urban population in order to prepare for the day of interviews which would take place the following Tuesday.