Team 2 : Branding our eek
Concept
For our product we wanted to establish a strong brand style that reflected the values and core concept. We started with the initial style of purple and grey to represent the entire eek company. For the streams we wanted to use primary colours of Yellow for Air, Red for Soil, Green for Waste and Blue for water.
We created a brand style tile which you can see here so that all members of the team can apply to any part of the product that they are working on.
Eek - The octopus
After some research in to existing educational platforms and schemes it was obvious that a character was effective in delivering the message and kids could relate to it. We focused on an Octopus as main character as we felt it shared some of our key values. Some interesting facts about Octopuses;
- Octopuses are considered the most intelligent of all invertebrates.
- As active predators they need to explore, understand and remember their environment and the behaviour of other animals.
- Studies have shown that octopuses learn easily, including learning by observation of another octopus.
- They are the first invertebrates to be seen using tools, such as using coconut shells to hide from potential predators and using rocks and jets of water in a way that could be classified as tool use.
We really felt these represented and reflected our projects goal and concepts. After some sketching eek our octopus was born..
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