Team 2: Initial Concept development & Getting out in the wild
Overview
As a newly formed team of 4 people - Yana, Louise, Joe & Paget we were ready to tackle Education & Awareness using a service design approach. We quickly outlined some initial tasks for the day which we hoped would help reach our goal of defining our problem.
Defining the Problem
We used a technique called, 'Frame your design challenge' to help the group identify our main problem statement. This also gave each member of the team the opportunity to talk through how they saw the problem being resolved.
As we drew out each aspect of the story it was clear there were some common themes and ideas but also very different solutions arising.
Writing out the Scenario
The next activity we approached was for each of the team to tell a story of how they saw the product/solution helping a persona in their day to day. This activity of storytelling was to help the team verbalise some potential solutions.
Again the most common theme emerging at this early stage was that we wanted to send our personas on a hunt or to discover the sensors around the country. An early stage idea of a treasure hunt was emerging. This was also identifying some key touch points for the group - an app, website, book for users, etc
Out in the Wild
As the theme of a treasure hunt was emerging we took the opportunity to get out in the wild and validate some of the questions we were initially posing:
- Would people engage with an activity in an outdoor space?
- Would people feel a reward is necessary after completing an activity?
- Would informing people of Air quality as users engage be a positive way to make data meaningful?
- How intrigued or curious would the general public be if they were to see something unusual in a public space
Outcomes
As a group we found the exercises of the day to be very fruitful in some early research. Our key takeaways at the end of the day were:
- We need to agree and narrow our focus on one key user group.
- We need to formalise the problem statement that we are tackling.
- We need to identify the key location or intervention point which would yield best results.
Our in the wild testing showed:
- People are happy and willing to engage when in a crowd
- People are slower to engage in a activity that involves other people (us as stars!)
- People expect some level of reward but are happy to take part if it has a competitive edge
Onwards to Thursday where we hope to address these concerns and build on our concept.
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